News Release

News Release - 5/28/2014

Berkshire Hathaway HomeServices, part of the HSF Affiliates LLC real estate brokerage family, is pleased to announce that Prudential Lovejoy Realty, will official be joining the network as Berkshire Hatahway HomeServices, Lovejoy Realty on June 10th, 2014.

The brokerage, serving Minnesota and Wisconsin areas, are the most recent additions to a quickly growing roster of affiliates that have joined Berkshire Hathaway HomeServices since September. Berkshire Hathaway HomeServices-recently named “Real Estate Agency Brand of the Year” in the Harris Poll EquiTrend Study-now spans 37 states with nearly 28,000 agents and 750 offices.

“Our brand transition is a momentous occasion for our brokerages, “said Broker/Owner Peggy Lovejoy. “By combining our knowledge of the local Minnesota/Wisconsin real estate market with Berkshire Hathaway HomeServices’ extensive nationwide network, we now provide our customers with unparalleled strength and excellence in servicing their real estate needs.”

With the transition, Lovejoy, Realtors associates gain access to Berkshire Hathaway HomeServices’ robust technology platform, ongoing business consultation, professional education, market support and the Luxury Collection program that adds marketing clout to high end listings. “New tools and resources now available to us will help extend and efficiency of our sales professionals,” Lovejoy explained

Berkshire Hathaway HomeServices will help the brokerage achieve their growth objectives, Lovejoy added. “We believe consumers will embrace a brand whose namesake is Berkshire Hathaway HomeServices, the world’s most respected corporation according to Barron’s. Likewise, we think sales professionals will want to represent the brand as it’s built for success on values of trust, integrity, stability, and longevity.”

The commencement will take place in all Minnesota and Wisconsin locations on June 10th, 2014. The new cabernet and cream yard signs will begin to appear along with new exterior signage for all locations.